Google Ads and Meta Ads Management in Melbourne
In a city as competitive as Melbourne, ads can bring you customers fast or burn your budget just as fast. We manage Google and Meta ads for Melbourne small businesses for $450 a month, keep them tightly focused on the suburbs you serve, and report exactly what each lead costs. Your ad budget goes straight to Google or Meta.
$450/month
Yours, paid direct to Google or Meta
Your suburbs, not all of Melbourne
None. Month to month
Cost per lead, every month
Why Melbourne ads waste money, and how we stop it
The more businesses compete for the same searches, the more each click tends to cost. In Melbourne, that means small mistakes get expensive quickly. These are the four we fix most often:
Targeting all of Melbourne
What happens: You pay for clicks from people an hour away who’ll never book.
What we do: Target only the suburbs or radius you actually serve.
Broad, vague keywords
What happens: Ads show for searches like “jobs”, “free” or “how to”.
What we do: Strong-intent keywords and a long list of negative keywords.
Sending clicks to the homepage
What happens: Visitors can’t find what the ad promised and leave.
What we do: Send each ad to the most relevant page, with call and WhatsApp buttons.
No conversion tracking
What happens: Nobody knows which ads bring customers.
What we do: Track calls, forms and WhatsApp messages from day one.
We check your search terms every week and move budget to what actually brings leads.
Which platform suits your Melbourne business?
Google Ads
Reach people searching right now: “electrician Kew”, “dentist Camberwell open Saturday”. Best for urgent, high-intent services.
Meta Ads (Facebook and Instagram)
Reach locals while they scroll. Best for visual businesses on Melbourne’s strips: cafes, restaurants, salons, gyms, boutiques.
Many Melbourne businesses use both. We’ll tell you where to start in your free review.
What your $450 a month covers
Strategy and setup
Campaigns set up in your own Google and Meta accounts.
How often: Month 1
Keyword research
Focused on buying intent in your suburbs.
How often: Month 1, then monthly
Suburb and radius targeting
Ads shown where you work, with areas you don’t serve excluded.
How often: Set up, then refined
Ad copy and creative
Ad copy for Google; image and video ads for Meta, using your reels if you’re on local SEO.
How often: Ongoing
Conversion tracking
Calls, forms and WhatsApp messages tracked.
How often: Month 1, then checked monthly
Landing page advice
What to change on the page your ads send people to.
How often: Month 1, then as needed
Search term checks
Negative keywords added so irrelevant searches stop costing you.
How often: Weekly
Bid, budget and schedule
Optimised towards the ads, keywords and times that bring leads.
How often: Weekly
Monthly report and call
Spend, leads and cost per lead, explained plainly.
How often: Monthly
Not included: ad spend (paid directly to Google or Meta), new websites or landing pages (see website development in Melbourne), photo or video shoots.
How your budget works
Your ad budget and our fee are kept separate, so you always know where every dollar goes.
Suggested starting budget: most Melbourne local businesses start with around $500 to $1,500 a month in ad spend.
You pay Google and Meta directly, from your own card. We never mark up or hold your ad spend.
Our fee is fixed at $450 a month, whatever you spend.
You choose the budget. In your free review, we’ll look at what your keywords cost in your area and recommend a starting budget.
Everything is in your name. You can log in and check your accounts anytime.
What happens in your first 90 days
Launch
- Plan and build your campaigns
- Conversion tracking set up
- Ads live within 5–7 business days of getting access
Cut waste
- Weekly search term checks
- Irrelevant searches blocked
- Budget moved to what works
Scale
- Clear cost per lead by campaign
- Recommendation to grow, hold or reshape your budget
What you’ll see every month
Ad spend
Exactly what Google and Meta charged you
Leads
Calls, form fills and WhatsApp messages from your ads
Cost per lead
Ad spend divided by leads: the number that matters most
Best and worst campaigns
Where your money works hardest, and where we’re cutting
Top search terms
What people searched before clicking your Google ads
Suburbs bringing the most leads
Which parts of Melbourne your enquiries come from
Next month’s plan
What we’ll test and change, and why
Are paid ads right for your Melbourne business?
A great fit if you:
- Want enquiries soon
- Have clear demand for your service in your part of Melbourne
- Can handle more work if it comes in
- Can set aside a steady monthly ad budget
Not the right fit yet if you:
- Have no way for people to contact you online
- Have no room for an ad budget on top of the fee
- Need guaranteed results
Paid ads pricing in Melbourne
Plus your ad budget, paid directly to Google or Meta · No setup fee · No lock-in contract
- Strategy and setup
- Keyword research and suburb targeting
- Ad copy and creative
- Conversion tracking
- Weekly optimisation
- Landing page advice
- Monthly report and call
Running ads and local SEO together
Ads bring leads now; local SEO builds the steady flow that keeps coming when ads pause.
On our local SEO plan in Melbourne, your weekly reels can double as Meta ad creative at no extra cost.
Ask about both in your free review, and we’ll tell you honestly whether you need one or both.
Paid ads questions from Melbourne businesses
Still unsure? Message us on WhatsApp and a real person will answer.
Are Google Ads more expensive in Melbourne?
Competitive markets often cost more per click, because more businesses bid on the same searches. That’s why tight targeting and weekly checks matter so much here. Your free review shows what your keywords actually cost.
How much should I spend?
It depends on your industry and suburb. We’ll recommend a sensible starting budget, then grow it once your cost per lead is clear.
Do you take a percentage of my ad spend?
No. Our fee is a flat $450 a month.
Can I target just a few suburbs?
Yes. We target the suburbs or radius you serve and exclude the rest.
Who owns the accounts?
You do. They’re set up in your name with your payment details.
Can you take over my existing campaigns?
Yes. We’ll review them for free first and show you where money is leaking.
Can you guarantee leads?
No honest agency can. We promise weekly attention, no waste we can see, and clear monthly reporting.
Free marketing guides
Step-by-step guides for Melbourne businesses, from Hawthorn and Kew to Richmond and Box Hill.
Goals, targeting, local creative, offers and tracking for Meta ads that fill tables and timetables.
Read the guide → · 5 min read
What to do before you open, then week by week: your Google profile, website, reviews, reels and first ads.
Read the guide → · 4 min read
The ten profile mistakes we see most on High Street and Burke Road, and how to fix each one this week.
Read the guide → · 5 min read
Get a free ads review
Running ads already? We’ll show you where your budget is leaking. Not yet? We’ll show you what your keywords cost in your area and how to start.
Prefer to chat? Message us on WhatsApp.